Hi, I'm Piotr. I am passionate about driving business growth through building brands.
I am passionate about building lasting growth for businesses through brand, communications, product and innovation strategy. By merging data and storytelling, brands can strive to build authentic connections with their consumers.
As CMO of GO-JEK, I built the brand into a household name in Indonesia, a national colloquial for convenience and a $5 Billion valuation, driving hundreds of millions of transactions yearly. With social impact at the heart of the brand, GO-JEK transforms the lives of millions of drivers, partners and restaurants in Indonesia.
Outside of building multi-billion dollar brands, I have also cut my teeth on:
Driving strategy for global business like Danone, Adidas, Coca-Cola and others.
Advising leadership at large corporations on marketing, brand and growth.
Leading workshops and guided learning sessions about innovation and the future of advertising.
Speaking at conferences around the world including SXSW, TEDx, RISE, Unbound
Judging award shows for WARC, Mumbrella and The Drum
I work with businesses to prepare their organizations for communication in the digital world.
What i can do for youR BUSINESS.
Developing brand strategy customized for the growth and business needs of your industry. Working together with business strategy and marketing teams to review and define how the company's brand power can be unleashed. This can include:
Experience from building a multi-billion dollar startup shows how brand plays a critical role in unlocking exponential growth. Whether Seed or Late Stage, developing brand sets the foundation for the longevity of the company, ensuring that consumers continue to grow a connection.
Brand strategy development with senior management
Implementation of brand initiatives within the organization
Collaboration with business partners to maximize impact
Measurement of brand impact on business
Working with founding team to develop brand strategy
Long-term advisory on brand and marketing challenges
Advising on marketing organization development
Workshops & Training.
Speaking, Judging & Thought Leadership.
Through education helping senior leaders, marketing teams and even university students understand the role that brand plays in the long term growth of business. With digital changing people's behaviors, there's an additional emphasis on staying relevant. Workshop topics include:
South By Southwest, RISE Hong Kong, Unbound Singapore, Asia Pacific Media Forum, Wolves Summit Warsaw are just a few of the conferences and summits where I shared stories about Brand Development & Startup Growth. I am available to give keynotes, speak on panels, judge on award shows and contribute opinions on the following topics:
How to define the meaning and story of your brand
Steps to re-vitalizing growth through brand
How to tell your brand story in the fast-moving digital world
On-Demand business models and their impact on development in emerging markets
How brand played a role in building a multi billion dollar startup
Purpose-driven brand and communication
BRANDS I HAVE WORKED WITH
As CMO of GO-JEK, I was responsible for all marketing communication activity and oversaw a team of over 120 creative, media, production and strategy professionals.
Responsible for the digital strategy for AQUA, Indonesia's largest water brand.
Drove innovation in using digital to highlight product benefits, winning Indonesia's first APAC Effie.
Developed Indonesia-focused digital strategy for Sparkling & Still portfolio of products across web, mobile and social. Responsible for digital for RTD Tea Center of Excellence.
Selected by Spotify to share cultural insights about Indonesia's youth, digital and consumer landscapes to Global Marketing Leadership at recent global conference.
“As CMO, Piotr set the foundations for the GO-JEK brand that we have grown into today. He shaped the narrative of the GO-JEK story, and drove communication strategy that helped build billions of USD in value.”
— Nadiem Makarim, Founder